(Case study)
Chubb Life
Client
Chubb Life
Year
2024/25
Role
UX/UI Design
Deliverables
Digital Insurance Tools
(Overview)
Chubb Life engaged hairyLemon across multiple digital insurance projects, each focused on making complex insurance journeys clearer and easier to navigate. The challenge was translating detailed business requirements, insurance workflows and user needs into intuitive digital experiences while maintaining consistency with Chubb’s established digital brand.
Chubb Life engaged hairyLemon across multiple digital insurance projects, each focused on making complex insurance journeys clearer and easier to navigate. The challenge was translating detailed business requirements, insurance workflows and user needs into intuitive digital experiences while maintaining consistency with Chubb’s established digital brand.
Fig. 01
Chubb X Southern Cross Needs Analysis Tool
What I did
I worked across multiple Chubb Life insurance tools, from mapping user flows and wireframing through to detailed UI, prototyping and developer handover. Working within Chubb’s established brand and design foundations, I presented work through regular WIP sessions, including sessions with global stakeholders, and iterated designs around feedback, requirements and project deadlines.
I worked across multiple Chubb Life insurance tools, from mapping user flows and wireframing through to detailed UI, prototyping and developer handover. Working within Chubb’s established brand and design foundations, I presented work through regular WIP sessions, including sessions with global stakeholders, and iterated designs around feedback, requirements and project deadlines.
Fig. 02
Chubb Income Protection Tool
Process
Each project began by understanding the insurance product, business requirements and the journey a customer needed to complete. These requirements were mapped into user flows and wireframes before progressing into detailed UI and interactive prototypes. Designs were reviewed through regular stakeholder WIPs, with feedback informing ongoing iterations throughout the project. Working within established brand and design foundations helped maintain consistency across products, while presentations and detailed handovers ensured decisions were clearly communicated through to development.
Each project began by understanding the insurance product, business requirements and the journey a customer needed to complete. These requirements were mapped into user flows and wireframes before progressing into detailed UI and interactive prototypes. Designs were reviewed through regular stakeholder WIPs, with feedback informing ongoing iterations throughout the project. Working within established brand and design foundations helped maintain consistency across products, while presentations and detailed handovers ensured decisions were clearly communicated through to development.
Fig. 03
Chubb Funeral Cover Tool
Outcome & Delivery
Delivered multiple digital insurance tools from early UX through to development handover, balancing complex requirements, stakeholder feedback and established design standards within project deadlines. Each project addressed a different insurance journey while maintaining a consistent experience within Chubb’s wider digital brand.
Delivered multiple digital insurance tools from early UX through to development handover, balancing complex requirements, stakeholder feedback and established design standards within project deadlines. Each project addressed a different insurance journey while maintaining a consistent experience within Chubb’s wider digital brand.
Fig. 04
Chubb QFA Tool
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