(Case study)
HamiltonJet
Client
HamiltonJet
Year
2024/25
Role
UX/UI Design
Deliverables
Internal Digital Platforms
(Overview)
As a long-standing hairyLemon retainer client, HamiltonJet engaged the team across a range of ongoing digital work. I led the UX/UI design of two internal platforms, a mobile-first Sales Manager application and a Digital Asset Manager, each focused on making complex information and assets easier for internal teams to access and use.
As a long-standing hairyLemon retainer client, HamiltonJet engaged the team across a range of ongoing digital work. I led the UX/UI design of two internal platforms, a mobile-first Sales Manager application and a Digital Asset Manager, each focused on making complex information and assets easier for internal teams to access and use.
Fig. 01
Digital Asset Manager
What I did
I led the design across both platforms, structuring complex information into clear, usable interfaces and developing consistent UI patterns aligned with HamiltonJet’s established brand. A key focus of the Digital Asset Manager was organising and filtering a large volume of content, making assets easier to find, preview and access. I worked closely with our internal development team throughout design and delivery.
I led the design across both platforms, structuring complex information into clear, usable interfaces and developing consistent UI patterns aligned with HamiltonJet’s established brand. A key focus of the Digital Asset Manager was organising and filtering a large volume of content, making assets easier to find, preview and access. I worked closely with our internal development team throughout design and delivery.
Fig. 02
Digital Asset Manager
Process
The two platforms presented different usability challenges. The Sales Manager application required a clear, mobile-first experience that made information easy to access on the go, while the Digital Asset Manager required a scalable way to organise and navigate a large content library. For the Digital Asset Manager, particular focus was placed on content structure, filtering and search, allowing users to narrow large sets of assets and quickly identify relevant content. Across both platforms, layouts, interactions and UI patterns were iterated alongside the development team to ensure the designs were practical, consistent and aligned with HamiltonJet’s brand.
The two platforms presented different usability challenges. The Sales Manager application required a clear, mobile-first experience that made information easy to access on the go, while the Digital Asset Manager required a scalable way to organise and navigate a large content library. For the Digital Asset Manager, particular focus was placed on content structure, filtering and search, allowing users to narrow large sets of assets and quickly identify relevant content. Across both platforms, layouts, interactions and UI patterns were iterated alongside the development team to ensure the designs were practical, consistent and aligned with HamiltonJet’s brand.
Fig. 03
Sales Manager App
Outcome & Delivery
The final products gave HamiltonJet two purpose-built internal platforms tailored to different team needs. The mobile-first Sales Manager application provided a clear way for the sales team to access key information, while the Digital Asset Manager created a more structured way to browse, filter and access a large library of digital content. Both products were delivered in close collaboration with the development team and aligned with HamiltonJet’s established brand.
The final products gave HamiltonJet two purpose-built internal platforms tailored to different team needs. The mobile-first Sales Manager application provided a clear way for the sales team to access key information, while the Digital Asset Manager created a more structured way to browse, filter and access a large library of digital content. Both products were delivered in close collaboration with the development team and aligned with HamiltonJet’s established brand.
(Next project)
Website Redesign
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