(Case study)
Homebase
(Overview)
Homebase is a large-format retail hub in Christchurch, bringing together a range of retailers in one destination. Homebase engaged hairyLemon to create a clear, contemporary website that showcased its retail offering while making leasing information easy to find for prospective tenants.
Homebase is a large-format retail hub in Christchurch, bringing together a range of retailers in one destination. Homebase engaged hairyLemon to create a clear, contemporary website that showcased its retail offering while making leasing information easy to find for prospective tenants.
What I did
Led the visual design for the project, building out the UI system used across the site. I was also part of the team behind the sitemap and structure, helping shape how users would navigate the retail hub's offerings and leasing information from the ground up.
Led the visual design for the project, building out the UI system used across the site. I was also part of the team behind the sitemap and structure, helping shape how users would navigate the retail hub's offerings and leasing information from the ground up.
Process
We started from scratch, understanding what the business needed and how users would navigate a new site for a large-format retail hub. From there we moved into wireframing to plan the layout and flow before touching visual design, aiming for a crisp, modern UI that showcased the retail hub's features while clearly surfacing leasing opportunities for potential clients and customers.
We started from scratch, understanding what the business needed and how users would navigate a new site for a large-format retail hub. From there we moved into wireframing to plan the layout and flow before touching visual design, aiming for a crisp, modern UI that showcased the retail hub's features while clearly surfacing leasing opportunities for potential clients and customers.
Outcome & Delivery
The finished site landed on a deep olive-green palette that feels grounded and naturally upscale, blending modern simplicity with the polished character of high-end commercial real estate branding. Neutral tones, sharp sans-serif typography, and understated interactive details work together to build a trustworthy, elevated presence for the site.
The finished site landed on a deep olive-green palette that feels grounded and naturally upscale, blending modern simplicity with the polished character of high-end commercial real estate branding. Neutral tones, sharp sans-serif typography, and understated interactive details work together to build a trustworthy, elevated presence for the site.
(Next project)
Website Redesign
Pacifecon